Jumat, 20 Mei 2011

How We Get Our Bird-friendly Coffee



A few months back, while we were kicking around some ideas in our marketing team meeting, a bunch of us at Bird Watcher's Digest came up with a concept for a video to help promote the sales of shade-grown coffee.

The benefits to the birds, coffee growers and workers, and bird watchers of shade-grown, bird-friendly coffee have been discussed and explained many times over. We decided to ask some of BWD readers and friends to help us make a video that would be light-hearted but that would also demonstrate our enthusiasm for this kind of environmentally friendly product.

The video above is the final version of our project. We hope you like it. And if you DO, and you're a coffee drinker, we hope you'll consider buying coffee that is certified as bird-friendly. Birds & Beans is one of the most tasty and popular of the bird-friendly coffees currently available. You can buy Birds & Beans from the BWD Nature Shop, or directly from the Birds & Beans website.

Special thank-yous go out to Bill Wilson of Birds & Beans, to Jefferson & Gabriella of Gaia Estate (growers of Birds & Beans coffee in Nicaragua), to Chris, Ann, Wendy, Shirley, Eric, Robin and Roger, Emma, Edmund, and our leading man, Jim Cirigliano for contributing their acting talents to this video.

Now if you'll excuse me I need to go refill my coffee cup with bird-friendly goodness.